IDEO has come up with a cool idea to get kids (and grown ups) actually interested and informed on taking antibiotics the right way.
The Antibotics are a robot gang with a plan to save the world from the deadly bacteria that kills thousands of people, and cost the taxpayers £1 billion, annually.
How will this intrepid team of roving robots come to the rescue? By using digital storytelling, pills and packaging to educate parents and kids about how to use antibiotics properly.
read the whole thing via Antibotics: Using storytelling to get kids to take their medicine.
A great way to get kids engaged with actually taking their medicine and feeling proactive, as well as educational for both kids and grown-ups.