I love going to museums! I love seeing all kinds of amazing art and artifacts, learning more about an artist or piece of history, and making new discoveries.
Unfortunately, even in the museum-rich city where I live, it can be hard to see all the exhibits that come through, or even get to museums due to transportation or high cost (I’m not saying they’re wrong to charge those rates, I’m just saying if many kids had to pay $20 to look at art vs. $13 for a blockbuster film, I can guess which they’d choose).
Where I grew up the idea of a museum was a stuffy warehouse filled to the brim with items with minimal labeling and no context.
On either end of the spectrum, it can make art and history hard to engage with for many.
Now, Google has an app that is trying to address this divide.
Google has just unveiled a new app that makes it as easy to find the opening times of your local museum as it is to figure out who painted that bright purple Impressionist masterpiece you saw five years ago at the Louvre.
It’s called Google Arts & Culture, and it’s a tool for discovering art “from more than a thousand museums across 70 countries,” Google writes on its blog. More than just an online display of art, though, it encourages viewers to parse the works and gather insight into the visual culture we rarely encounter outside the rarified world of brick-and-mortar museums.
Most teens and young adults have smartphones.
Well played Google.
h/t Fast Company Design.