Posted in communication and networking, design and architecture, electronic imaging and displays, Illumination, Uncategorized

Coke creates Reasons to Believe social media sculpture | Marketing Week

Sure it’s for an ad campaign, but using the technology behind social media to share positive messages in a VERY public way is a great way to spread a positive outlook and message. Coca-Cola has created an art installation to showcase the feelings of optimism UK consumers are sharing in real-time.

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Author:

Beth Kelley is an applied & digital anthropologist with an overall interest in how people engage with and are impacted by their environments and vice versa. This has manifested itself in many ways, by looking at creativity, playful spaces and environmental enrichment, sustainability, design research, and integrative and collaborative models of learning such as through play and hands-on learning.