How much would you pay for a piece of art you couldn’t take home with you, but you could pull up on your smart phone anytime you wanted?
That Benjamin Palmer dropped $3,500 at Phillips auction house in New York is not surprising. The 217-year-old company, headquartered on Park Avenue, regularly sells artwork for tens — and often hundreds — of thousands of dollars.
What is surprising, however, is that he took nothing home. He has nothing to put up on his wall or put on a pedestal in his living room. Physically, his acquisition lies among a hub of wires, and the likelihood is he will never touch it. But it lives virtually inside every computer, smartphone or tablet in the world.
Palmer’s purchase was , a Web page with colorful geometric patterns that respond to the movement or click of a mouse.
"Being in such an old-school place and then just buying a website felt like a perfect thing to do," Palmer says. "It was like, this is what I should be doing."
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