Posted in communication and networking, design and architecture

Highlight of Fashion Week: technology

At least according to this article (from Reuters):

The Internet and advances in technology are transforming fashion, making it easier for designers to create collections and less expensive for the them to show and sell their work, experts say.

Instead of spending tens of thousands of dollars on a runway show at New York Fashion Week, some designers presented collections for spring and summer 2010 online, while others are expanding the reach of their brand by making it easier for shoppers to buy their clothes online.

Designer Norma Kamali and Polo Ralph Lauren Corp.’s Rugby brand both have applications for Apple Inc.’s iPhone that allows shoppers to buy clothes from their iphone.

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Author:

Beth Kelley is a writer and researcher with an overall interest in how people engage with and are impacted by their environments and vice versa. This has manifested itself in many ways, by looking at creativity, playful spaces and environmental enrichment, sustainability, design research, and integrative and collaborative models of learning such as through play and hands-on learning.

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