This year, it’s fabric dye that’s getting the Green treatment. Coloring a pound of fabric can take up to 75 gallons of water, and a single dress or pair of pants can use up to 25 gallons.
So what if we could dye all our clothes without water? That was the idea tackled by Colorep, a California-based technology development company that created a new way to color fabric using air rather than H2O. Called AirDye, the process applies non-plastisol-based inks within garment fibers, rather than as a layer on top (which is how it’s done with water).
This Fashion Week, the AirDye system made its debut at the Costello Tagliapietra show, in which the clothes (see photo) were dyed almost entirely without water.
*Editor’s Note*:I still don’t understand why it’s fashionable to make your hair look like a rat’s nest.