That may sound cheesy, but more and more research is finding out it is true!
From Mark Changizi at Scientific American:
Speech sounds alone, stripped of their meaning, don’t inspire. We don’t wake up to alarm clocks blaring German speech. We don’t drive to work listening to native spoken Eskimo, and then switch it to the Bushmen Click station during the commercials. Speech sounds don’t give us the chills, and they don’t make us cry – not even French.
But music does emanate from our alarm clocks in the morning, and fill our cars, and give us chills, and make us cry. According to a recent paper by Nidhya Logeswaran and Joydeep Bhattacharya from the University of London, music even affects how we see visual images. In the experiment, 30 subjects were presented with a series of happy or sad musical excerpts. After listening to the snippets, the subjects were shown a photograph of a face. Some people were shown a happy face – the person was smiling – while others were exposed to a sad or neutral facial expression. The participants were then asked to rate the emotional content of the face on a 7-point scale, where 1 mean extremely sad and 7 extremely happy.
The researchers found that music powerfully influenced the emotional ratings of the faces. Happy music made happy faces seem even happier while sad music exaggerated the melancholy of a frown. A similar effect was also observed with neutral faces. The simple moral is that the emotions of music are “cross-modal,” and can easily spread from sensory system to another.
Read more at Scientific American.