Posted in electronic imaging and displays

Paper magazine will publish video ad

From BBC News:

The first-ever video advertisement will be published in a traditional paper magazine in September.

The video-in-print ads will appear in select copies of the US show business magazine Entertainment Weekly.

The slim-line screens – around the size of a mobile phone display – also have rechargeable batteries.

The chip technology used to store the video – described as similar to that used in singing greeting cards – is activated when the page is turned.

Each chip can hold up to 40 minutes of video.

The first clips will preview programmes from US TV network CBS and show adverts by the company Pepsi.

They will appear in 18 September editions of the magazine distributed in Los Angeles and New York.

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Author:

Beth Kelley is an applied & digital anthropologist with an overall interest in how people engage with and are impacted by their environments and vice versa. This has manifested itself in many ways, by looking at creativity, playful spaces and environmental enrichment, sustainability, design research, and integrative and collaborative models of learning such as through play and hands-on learning.