From Scientific American:
Stomach growling, but have no time for a meal? A snack will do. Drowsy and unable to concentrate? A short nap can be reviving when a good night’s rest is unavailable. But what should you do when you are alone and feeling lonely?
New psychological research suggests that loneliness can be alleviated by simply turning on your favorite TV show. In the same way that a snack can satiate hunger in lieu of a meal, it seems that watching favorite TV shows can provide the experience of belonging without a true interpersonal interaction.
For decades, psychologists have been interested in understanding how individuals achieve and maintain social relationships in order to ward off social isolation and loneliness. The vast majority of this research has focused on relationships between real individuals interacting face-to-face. Recent research has widened this focus from real relationships to faux, “parasocial” relationships. Parasocial relationships are the kind of one sided pseudo-relationships we develop over time with people or characters we might see on TV or in the movies. So, just as a friendship evolves through spending time together and sharing personal thoughts and opinions, parasocial relationships evolve by watching characters on our favorite TV shows, and becoming involved with their personal lives, idiosyncrasies, and experiences as if they were those of a friend.
In a recent article published in the Journal of Experimental Social Psychology, Jaye Derrick and Shira Gabriel of the University of Buffalo and Kurt Hugenberg of Miami University test what they call the “Social Surrogacy Hypothesis.”