From Underwire blog:
DJs used to be party-rocking vinyl jockeys with massive record collections, cobbling together careers in hip-hop and electronica through a steady diet of gigs and tours. But in the new millennium, especially in the digital paradise of the San Francisco Bay Area, they’ve already got jobs as IT help-deskers and are building their careers as laptop DJs by night.
The Bay Area is dominated by people in technology, and the number of DJs here is ridiculously high,” software developer Alan Cannistraro explains in Meridith Levinson’s cool article on the trend for CIO. “We sit in front of computers all day. We love it, but we all need creative outlets. DJing is a geekier creative outlet.”
It was an inevitable evolution. After all, turntables and high-fidelity sound systems birthed DJ culture back in the late ’70s, when artists like Grandmaster Flash were literally building their art from the technological scrap heap.
Now budding DJs, especially those who work in the IT biz, don’t even have to build turntables. They can just use their laptops, software like Serato Scratch Live or Traktor Scratch (Flash’s favorite) and whatever sound-system they have lying around to rig up a house party in a quick minute. Instant turntablism.