Posted in engineering

Cars have feelings?

We humans certainly want them to.

An interesting study came out recently that found that people like to buy cars that are designed to look like they have an angry, aggressive, “powerful” expression on the front. The researchers found that cars with friendly-looking headlights and bumpers did not sell as well as cars with headlights that slanted down to look angry. There are photos in the article that give good examples.



Beth Kelley is an applied & digital anthropologist with an overall interest in how people engage with and are impacted by their environments and vice versa. This has manifested itself in many ways, by looking at creativity, playful spaces, built environments, and environmental enrichment, sustainability, design research, and integrative and collaborative models of learning such as through play and hands-on learning.