Posted in communication and networking, electronic imaging and displays, Illumination

Nabaztag bunny

This is a product I stumbled across when writing my Green Tools article for SPIE Professional but couldn’t fit it into the article.

The Nabaztag bunny is a reactionary! Sort of. It is an electronic device designed to relay messages from the Internet in a new, creative, Japanese-style-yet-surprisingly-not-Japanese way, i.e. shaped like a cute bunny. The bunny’s ears move and light up according to WiFi messages it receives about weather, email, or whatever else you’d like to program it for. The bunny has a series of LED lights throughout its body (I believe the bunny is by default a “he” but I don’t want to offend any female Nabaztag out there) and has speech capabilities as well. It also can read, or “sniff,” zstamps (rtags) and will identify the object.

What’s cool about it is the novel, fun way of receiving updates and messages. What’s annoying is the bunny has to be plugged in to a wall socket so it’s not very mobile (although it’s small so it is portable), most of the services and features offered are only through the Nabaztag website (although the company says they can handle any platform), and it’s constantly updating you! Perhaps in a cute way, but you don’t get to choose when it alerts you; unless you turn the bunny off, it will randomly spout or flash updates at you.

This product could either be very cool or very annoying. The people who own them so far seem to like them; a few got together and created a bunny opera, using the bunnies as their instruments. (The video is pretty quiet so turn it up).



Beth Kelley is an applied & digital anthropologist with an overall interest in how people engage with and are impacted by their environments and vice versa. This has manifested itself in many ways, by looking at creativity, playful spaces, built environments, and environmental enrichment, sustainability, design research, and integrative and collaborative models of learning such as through play and hands-on learning.