Posted in communication and networking, education


Newsweek has recently published the article Revenge of the Nerdettes, which talks about young women in science, and how it’s becoming  “cool” for women to be “nerds” and interested in math and science.

Upon reading this article, my first reaction was to be offended for everyone involved. The article talks down to women in general, and rather than address the issue of women not being as accepted in the sciences as men, it talks about it instead like women are picking up on this cool new trend called Physics. The article also implies that science and engineering have never been cool and were always a nerdy thing to study. Did they forget about chemistry sets in the 1950s? Kinector sets? Tinker toys? Legos? Bug jars?

My second reaction to this article, however, was to be thrilled. A general audience magazine is addressing the stereotypes of “Boys study Math, girls study English,” that at least has been prevalent in my generation. And they are showing that a) chicks dig Physics, and b) science isn’t just for the nerdy or Einsteinian-type.



Beth Kelley is an applied & digital anthropologist with an overall interest in how people engage with and are impacted by their environments and vice versa. This has manifested itself in many ways, by looking at creativity, playful spaces, built environments, and environmental enrichment, sustainability, design research, and integrative and collaborative models of learning such as through play and hands-on learning.